In his article, Ditch the likes: Why enterprise social media is nothing like Facebook, Toby Wolpe argues that the misapplication of consumer metrics (i.e. likes, logins, number of posts) is leading organizations to misjudge the effectiveness of social tools. This should be obvious, but I guess it isn’t.
What particularly interests me about this article is Wolpe’s description of three approaches to enterprise social networks:
I agree with Wolpe that we need all three. The trick is how to combine them, not only now (which probably reflects a rapidly vanishing past) but for the future.